Post by account_disabled on Dec 19, 2023 20:02:33 GMT -8
Brands have become a very important asset within the sports industry . Whether they are leagues, clubs, federations, competitions or even athletes, sports entities have stopped being just "teams" to become firms that seek to generate engagement among the target audience (fans, sponsors and partners, among others). The Committee of Sports Marketing Experts (CEMDE) of the Spanish Marketing Association has made available to the sports industry in Spain a document in which it analyzes the elements that impact the development of the brand in the sports sector. In this way, the influencing elements would be 12, which we review below.
Positioning The "properties" (clubs, federations, entities, leagues, events, athletes, etc.) must be very clear from the beginning and conceptualize Phone Number List what their positioning proposal is . Within this point it is essential to propose what keys will contribute to differentiation with respect to other firms. By having this idea defined, brand development will be easier. 2. The preferences of the target audience The positioning will not only be marked by the image preferences of the entity, but will also have to take into account what the needs and preferences of the target are , around which part of the concept that is presented must be articulated.
The «pre-communication» It is essential to well design the communication strategy that is going to be implemented before important leagues, matches and meetings to influence the final satisfaction of the activity and the experience. In this sense, you should not go overboard with promises about the event, but you should not detract from it either. The goal is to know how to sell it in an attractive but realistic way . 4. Communication during and after After having worked on communication prior to the event, it is essential to promote the brand image during the event , as well as once it has ended. In general, although communication should be done when there is a message to offer, it is necessary to be present 365 days a year.
Positioning The "properties" (clubs, federations, entities, leagues, events, athletes, etc.) must be very clear from the beginning and conceptualize Phone Number List what their positioning proposal is . Within this point it is essential to propose what keys will contribute to differentiation with respect to other firms. By having this idea defined, brand development will be easier. 2. The preferences of the target audience The positioning will not only be marked by the image preferences of the entity, but will also have to take into account what the needs and preferences of the target are , around which part of the concept that is presented must be articulated.
The «pre-communication» It is essential to well design the communication strategy that is going to be implemented before important leagues, matches and meetings to influence the final satisfaction of the activity and the experience. In this sense, you should not go overboard with promises about the event, but you should not detract from it either. The goal is to know how to sell it in an attractive but realistic way . 4. Communication during and after After having worked on communication prior to the event, it is essential to promote the brand image during the event , as well as once it has ended. In general, although communication should be done when there is a message to offer, it is necessary to be present 365 days a year.